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Marty Epstein

Yes, there really is a Marty.

Marty opened his doors in 1978 and has been cultivating cycling culture in New Jersey ever since.  Marty now has three locations and is the driving force behind an ever-increasing number of local cycling events including Gran Fondo NJ

Marty's iconic fro has gotten slightly less "big" over the years, but he is still affectionately known as "The Logo."

Marty isn't only the logo, he is always out there riding.  You'll often find him pedaling though the highlands on his Trek  Domane 6.9.


Marty and Fabian chatting

Marty needed a rest stop after an amazing Gran Fondo NJ

Marty and family



Jesse Epstein

Jesse is a fourth generation retailer in Morristown and grew up in the bike shop. He was 8 months old when Marty purchased Reliable Cycle in March of 1978. He is arguably the shop’s longest running employee besides Marty himself. As a kid Jesse would hang out at the shop, learning life’s lessons from the bike shop guys, to the dismay of his mom. He was known to take naps on broken down cardboard bike boxes as a young boy and officially started working at the shop in 1992 while he was in high school. He quickly took up mountain bike racing which became an immense passion for him and raced as much as he could.

Jesse is a certified BG master bike fitter through the program written for Specialized bicycles by Andy Pruitt from the Center for Sports Medicine in Boulder, Colorado. Jesse is one of less than 100 BG master bike fitters in the world and really enjoys fitting people on their new and used bikes. He finds it rewarding to watch people’s lives change through bike fitting and considers it a very powerful tool in helping riders to reach their potential in terms of comfort and efficiency.


History has a way of repeating itself and Jesse and his wife Johanna have a daughter named Jodie, a son named Jonah and the newest addition Julianna. Jesse hopes that one day his kids might follow in his footsteps and also work at Marty’s because it is a really fun and rewarding place to work.Bicycles have a way of bringing people and families together in a way that other activities just can’t. Jesse looks forward to sharing his love of cycling with his kids and the rest of the world.



Rob Koleser

Rob is the manager extrordinaire of our Randolph store location. Over his 28 years in the bicycle industry, Rob has also owned his own bicycle store and been a manufacturers representative.  This experience has gained Rob a practially infinite knowledge of everything in the bicycle world.

Rob and Keith Bontrager


Some of Rob's notable skills are bicyle fitting and wheel building.  Give him a call at our Randolph store to take advantage of these skills!




Danny Brennan

Danny is now managing our Hackettstown shop. He has been working at our Randolph location since 2010. He has many years of experience prior to that as an owner and manager of a successful shop in New York. 

He is a dedicated cyclist and puts more miles on his Moots road bikes in one year then most people do in thier lifetime. He is experienced with all of the products we sell and he is a great resource for any of your cycling questions. Danny really understands what is needed to have a great experience on the bike. 

We recently started selling Moots titanium bicycles. Danny owns several Moots and if you have any questions about Moots or titanium bicycles in general, he is the one to ask.

Eric Noonan

Eric is now working at our Randolph store. He organizes and plans the events we put on, works on web site and is a mechanical wizard.

He has over 17 years experience in the bike industry as a technician and has seen almost every bike related problem, so chances are he has a solution.

Currently Eric is racing and riding road, but he can be found on a fat or plus bike in the winter.  He loves answering questions about getting in to racing and riding.

Bikes: Trek Madone 9.9,  All-City Big Block

Follow me on Strava



Artie Ayers

Artie Ayres manages our Morristown shop area and keeps the shop orgnaized and running well. He over a decade of bicycle shop experience and he will make sure your bike is maintained and running its best.



Mark Bernitz


Mark joined us in March 2011 after 27 years in the corporate world and is thrilled with his new career at Marty's. He started riding back in college when he took a 6 week bike tour of Europe and has been riding ever since.  

Mark works in our Morristown store and can be found either stocking the shelves with the latest clothing and accessories, or helping customers with questions about bikes, shoes, or clothing. He leads the Sunday shop ride from Morristown, and is the unofficial leader of our Saturday shop ride there as well. 

Mark is currently riding a Domane 6.9 road bike, and a Boone 9 disc cyclocross bike.  He rides them year round and over the last 4 years has ridden over 45,000 miles. Special thanks go to his terrific wife Peggy for being such a sport while he spends most of his waking, non-working hours on his bike !

Mark and Peggy



Megan Schmidt


Megan is one of our original employees at the Hackettstown location.   We consider her to be a true customer service professional as her knowledge, passion, experience, and understanding all contribute to helping you find the right product in our store. She is an incredibly well rounded individual with experience in many disciplines of cycling including road, cyclocross, mountain biking, and touring.  It is hard to believe that when she started with us 7 years ago she was riding a beach cruiser!

When it comes to community events and rides sponsored by Marty’s Reliable Cycle of Hackettstown, chances are that Megan is involved!  She loves to lead group rides, hold fundraising events, and teach seminars. Megan also has years of experience in the Health and Nutrition industry which makes her a great person to consult with when you need help choosing nutritional supplements to make your ride more enjoyable.  When not on a bike you'll find her running the local trails, xc skiing, camping, and performing shows with her band!




Eric "Yukon" Miller


Yukon has been a full time mechanic in our Randolph store since 2008. He has been in the bike industry since 1999, involved in both sales and service. He is an experienced mechanic who specializes in mountain bike repair including suspension and hydraulic brake service. If you have any mountain bike component or riding questions, he’ll be more than happy to help.

Yukon spends much of his spare time downhill mountain biking at Mountain Creek Bike Park or Plattekill Mountain. He currently races USAC Cat 1 (expert) downhill, and often posts Gopro helmet cam footage of his adventures. Otherwise he is found riding cross country at any of the many great trail systems available in north Jersey.

Bikes: 2012 Demo 8 II, 2009 Trek Session DH, Gary Fisher Rumblefish 29er, Origin 8 Scout 29er hardtail, Haro Steel Reserve (dirt jumper)


Frank Ku

Frank works at our Randolph store in our service department. He has a great knowledge of all the latest mountain bike inovations and has the riding skills to test them out. He is always willing to tackle any problem on any bike. 

Currently Frank just got himself a nice Specialized FatBoy.




Jonathan Nabut

Johnathan has been in the bike business since 1993. He started as a mechanic and quickly becoming the go to guy when it came to triathlon bikes and fit. He has helped many athletes make informed equipment choices and has attended numerous bicycle fitting seminars picking the brains of all the experts in the industry. If you want to go further, faster without sacrificing comfort, Johnathan can help you achieve your goals. His bicycle fitting methods have helped beginners to seasoned champions in all cycling disciplines. 

Jonathan had raced on the road for many years and has decided to start racing again this year. The Wednesday Randolph road hammerfest has givin him the bug again. He plans to do some time trials and some hilly road races on his Trek Madone. 

When he is not riding, or spending time with his beautiful bride, he can be found studying Formula One websites or making a pilgrimage to Gran Prix. "After all, there is no sound made by man more glorious than the banshee wail of an F1 car flat out."

Sean O'Meara


Sean joined the Hackettstown team in March 2011, and he is now working in our Morristown store. He is a full time mechanic with an appreciation for all kinds of bikes. He takes pride in turning an old dusty steed to a fully restored shiny new bike! Sean has a passion for mountain biking and enjoys riding in the rocky terrain of northern Allamuchy whenever he can. You’ll often find him tearing down the trails on his Specialized Epic Comp or one of his repurposed singlespeed 29’ers! Sean’s an awesome technical rider and is always happy to answer all of your bike-related questions!

Bikes:  Specialized Epic Comp, Specialized Roubaix Elite




Marc Engel


Marc started working at bike shops right out of high school in 1983 and hasn't looked back since. He has worked in many aspects of the cycling industry and joined us in 2006 to bring his many years of wrenching experience to our repair area and specializes in unique and unusual bikes. With a collection of antique bikes dating back to an 1895 Hartford Pnuematic there is not much Marc has not seen but always loves it when an older bike come in for repair or just answer questions the customer may have. 

Marcs current favorite ride is a Specialized S-Works Cyclocross bike and loves taking his son Noah on bike rides in a trailer and also commuting to work. He is also working on several projects including a Worksman Front Load Industrial cycle with an electric pedal assist motor on the rear wheel (gotta get ready for that $5.00 a gallon gas!). While currently retired from licensed road racing, back in the day Marc was a criterium racer and even placed second in a state championship road race. Here's hoping he gets that racing bug again!



Eric Bopp

Eric has been working for Marty for several years and has developed an extensive knowledge on all of the products we sell. His ability to not only sell bikes but to develop relationships with our customers is the reason he is one of our most successful staff members on the sales floor. He provides a high level of service to every customer and always finds the right bike and equipment to fit their needs. 

Eric is riding a 2015 Trek Domane. 

Peter Albrecht

Peter is our senior mechanic at our Morristown location. He has several years of experience in the bicycle industry and his customer service is top notch. He goes above and beyond the customers needs and always makes sure everyone is taken care of in a kind courteous manner. 





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